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One goal of the program is to discourage consumers from downloading ad-blocking extensions. If the problem persists, Chrome will block all the ads on the site.Īnd, the company says, that would include content from “many ad providers including Google’s own ad platforms, AdSense and DoubleClick.” Google’s new ad-blocking initiative looks for websites with annoying ads that violate voluntary standards set by an industry group called the Coalition for Better Ads, a company spokeswoman says. You can get the details on our privacy policy and our approach to privacy, including our policy positions, here.) (Like most websites, CR.org collects user data. Similar extensions called anti-trackers focus on the tracking elements packaged with websites-but because many tracking requests originate from advertisers, the anti-trackers also block some ads. internet users blocked ads last year, research company eMarketer estimates.Īd-blocking extensions work by comparing requests sent from a website against a list of commonly used servers, phrases, and syntax for delivering ads. And the fact that millions of people use these extensions proves that privacy is major priority for many consumers.” “Blocking extensions put a stop to some of the worst practices.
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“Tracking companies are getting more and more sophisticated, not just watching what you do on your computer but also tying that to what you do on other devices-and offline as well,” says Justin Brookman, privacy director for Consumers Union, the advocacy division of Consumer Reports. That’s what many blocking extensions are designed to fight. This information then gets used to try to figure out which ads will be most enticing to you. These elements frequently embed tiny data files known as cookies and hidden images called web beacons to analyze what you watch and read, and to track your movements when you go to other parts of the web.
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“I’ve just been told that LiCybora, the author of the Firefox Nano extensions, has full control over the Firefox extensions," the post noted.Behind the scenes, a typical web page pulls in ads, photos and videos, social-network widgets, recommended links, commenting sections, and other elements from dozens of companies’ servers. In a post on Github, Hill advised users to remove the extensions as they “should be considered malware." Another developer who goes by the name ‘resynth1943’, stated that the Firefox versions of Nano Adblocker and Nano Defender are safe as they are managed by different developers. Among the users who pointed the malicious modifications with the two ad blocker extensions was Raymond Hill whose the author of the uBlock Origin adblocker. The malicious codes were not part of the original versions but were uploaded in the last two weeks - after their sale, the reported added. The report notes that the Nano Adblocker and Nano Defender extensions on Google Chrome were available on browser’s store for more than a year however, its developers sold the applications to “a team of Turkish developers" earlier this month. According to the online publication ZDNet, the extension identified as Nano Adblocker and Nano Defender had over 50,000 and 2 lakh downloads, respectively before they were taken down. Google Chrome browser has removed two ad blocker extensions from its Web browser store after they were allegedly caught collecting user data such as IP address, operating system details, timestamps for Web requests, and more.